Born in Holland and raised in Rome, Francesca is an Italian businesswoman in the renewable energy sector who now lives in London with her English husband and their golden retriever. A former national gymnastics champion representing Italy at 13, she has always led an active life and remains passionate about skiing and swimming. Francesca is a strong advocate for the growing “silver economy.” She believes people over 50 are redefining fashion through authenticity, confidence, and experience, representing one of the most influential and high-spending demographics in the industry.